Forge & Frame

Services

Marketing services that actually move numbers.

The same playbook we run for our clients — available à la carte, or bundled into an end-to-end deployment.

The Big Four

What most clients start with.

AI Influencer

A brand-aligned AI character that posts 60 times a month — no agencies, no shoots, no talent management.

We build and operate AI characters end-to-end — character creation, ongoing content production, and calendar management. All UGC is produced in-house. You get a consistent on-brand voice without the logistics of real talent.

Deliverables

  • Reference image, style lock, and voice
  • Brand-aligned persona and hero shots
  • 60 posts per month per character
  • Monthly content calendar

Ad Management

Paid media across Meta, Google, and TikTok, priced as 15% of spend instead of a flat retainer.

We run paid media on Meta, Google, or TikTok as a standalone service. You pay platforms directly — we don't pass through or mark up spend. Minimum one platform, additional platforms quoted per engagement.

Deliverables

  • Creative production and iteration
  • A/B testing and optimization
  • Pixel, conversion, and reporting setup
  • Monthly performance reports

SEO & GEO

Rank on Google and get cited by ChatGPT, Perplexity, and AI Overviews — audit first, retainer after.

Combined SEO and GEO (generative engine optimization) — rank on Google, get cited by AI search. Audit surfaces the biggest gaps. Retainer implements them, monitors, and iterates.

Deliverables

  • Technical SEO audit with prioritized fixes
  • GEO / AI-search schema and citation strategy
  • Content roadmap and topic targeting
  • Monthly rank and citation monitoring

Branding & Identity

Logo, visual system, voice, and guidelines — the whole brand kit in one engagement.

Full brand identity in a single engagement — not stretched across retainers. Useful standalone or as the first phase of a site build.

Deliverables

  • Logo and wordmark
  • Color system and typography
  • Voice and messaging guidelines
  • Usage and application guide

All Services

Pick the pieces you need.

Social Media Management

Full-volume posting across up to 4 platforms with a monthly strategy call.

For brands that want full-volume social presence, not a baseline. Scales across Instagram, TikTok, Twitter/X, LinkedIn, Facebook, or YouTube Shorts.

Deliverables

  • Daily posting on each platform
  • Monthly content calendar
  • Monthly strategy call
  • Response handling on comments and DMs

Email Marketing

Welcome, abandoned cart, and retention flows built to keep running after we hand them off.

Core e-commerce email flows built in Klaviyo, Mailchimp, or whatever you're on. Hand-off clean, or we keep running campaigns on retainer.

Deliverables

  • Welcome flow
  • Abandoned cart flow
  • Retention flow
  • Template system and asset library

SMS Marketing

Setup, initial flows, and ongoing campaigns across SMS tools.

Cheap, fast, high-open-rate channel. Usually paired with email marketing.

Deliverables

  • SMS platform setup
  • Initial welcome / cart / retention flows
  • Ongoing campaign management
  • List growth hooks

Content Engine

Long-form articles, programmatic SEO pages, and editorial content on a monthly cadence.

Distinct from social posts. This is long-form editorial — the stuff that ranks, earns links, and feeds the SEO engine. Runs alongside SEO/GEO on many accounts.

Deliverables

  • Monthly article or landing-page production
  • Keyword research and topic planning
  • Editorial voice and tone lock
  • Publishing-ready assets

PR & Media

Placement outreach, press releases, and media pickup for brands with something to say.

Classic earned-media work. Most useful when paired with a launch, funding round, or product drop.

Deliverables

  • Media list building and outreach
  • Press release drafting and distribution
  • Placement pickup tracking
  • Monthly reporting

Outbound Sales

B2B email pipelines, DM campaigns, and prospect research with a performance component on closes.

For B2B. Not a replacement for your sales team — a top-of-funnel machine that puts qualified conversations in their calendar.

Deliverables

  • Prospect research and list building
  • Cold email pipeline with A/B testing
  • DM and LinkedIn campaigns
  • Reply handling and meeting scheduling

Review / Reputation Engine

Trustpilot setup plus post-purchase flows, reputation monitoring, and response handling.

Review signal matters for both conversion and SEO. This service gets the loop running and keeps it running.

Deliverables

  • Trustpilot / Google Reviews setup
  • Post-purchase review request flow
  • Reputation monitoring and alerts
  • Response drafting and management

CRO Audit

One-time funnel and UX audit with prioritized recommendations — no retainer required.

A deliverable, not a retainer. Useful before redesigning or when you want a second set of eyes on conversion.

Deliverables

  • Funnel and UX teardown
  • Heatmap and session replay review
  • Prioritized recommendation list
  • Implementation effort estimates

Analytics & Tracking

GA4, PostHog, and server-side pixels — plus optional monthly reporting.

You can't optimize what you can't measure. This is the foundation most stores ship missing.

Deliverables

  • GA4 / PostHog / Mixpanel setup
  • Server-side pixel configuration (Meta, Google, TikTok)
  • Conversion event taxonomy
  • Dashboard build

Lead Magnets

Gated PDFs, quizzes, and calculators wired to email capture.

Feeds the email flows already running. Works standalone if you don't have email flows yet.

Deliverables

  • Designed and written asset (PDF, quiz, or calculator)
  • Landing page integration
  • Email capture wiring
  • Thank-you flow trigger

Strategy / Advisory Retainer

Monthly call plus async brain access for founders who want steering without full service.

For founders who are capable of running their own ops but want outside steering on the big calls.

Deliverables

  • Monthly strategy call
  • Async advisory via email or Slack
  • Review of major decisions (launches, hires, channel bets)
  • Quarterly planning support

Affiliate / Referral Program

Tool setup, flow design, and payout logic for referral or affiliate programs.

Classic leverage move — let other people sell for you. Works best with a clear product-market fit and repeatable conversion.

Deliverables

  • Affiliate platform setup
  • Commission structure design
  • Affiliate landing page and assets
  • Payout logic and reporting

For e-commerce brands

Built on infrastructure that ships.

Website Design & Development

Landing pages, full storefronts, redesigns, and custom feature work on our proven infrastructure.

Standalone build work for brands that already have backend infrastructure. Pairs with the peptide brand packages if you need end-to-end.

Deliverables

  • Custom-coded pages or storefronts
  • Mobile-responsive design
  • Payment processing integration where applicable
  • Launch-ready handoff

Product Image Generation

Per-SKU photorealistic product imagery — bulk or à la carte.

AI-generated product imagery. Fast, consistent, no photo shoots. Useful when you're launching with a large catalog or updating an existing one.

Deliverables

  • Photorealistic hero image per SKU
  • Variant imagery where relevant
  • Web-optimized exports

Platform Migration

Move an existing store from Shopify, BigCommerce, or WooCommerce onto our stack without breaking catalog, orders, or SEO.

Most stores break SEO during a platform move. This service preserves it by building a complete redirect map, testing catalog integrity, and cutting over cleanly.

Deliverables

  • Catalog migration
  • Order history preservation
  • 301 redirect map for SEO
  • Customer account migration

Wholesale / B2B Portal

Gated pricing, bulk ordering, and invoicing for brands selling into research labs or other businesses.

For DTC brands adding a B2B channel. Keeps retail and wholesale cleanly separated while sharing the same catalog.

Deliverables

  • Gated wholesale pricing tier
  • Bulk order workflow
  • Net-terms invoicing support
  • Account-level reporting

How engagements work

Four steps, no surprises.

01

Consult call

30 minutes to understand your business, goals, and constraints.

02

Scoped work order

A written scope with deliverables, timeline, and fixed fee within a week.

03

Kickoff + delivery

We execute on the scope with regular check-ins.

04

Ongoing ops

For retainers, we run the service monthly with a standing check-in cadence.

Engagement terms

  • Ongoing services (ads, social, retainers) run on three-month initial terms. After that, cancel with 30 days' notice.
  • Third-party costs — ad spend, software, content licensing — you pay direct to the vendor. We don't mark them up.
  • Add-on work is billed separately from base packages and doesn't count against any revenue share.
  • Every engagement gets a written work order documenting scope, term, and fee.

What we don't offer

UGC sourcing or influencer outreach (we produce UGC in-house via AI) · Third-party PR agency retainers · Standalone video content production (falls under AI influencer or custom build) · CRM setup as a standalone service (bundled into backend work when relevant).

Peptide specialty

End-to-end peptide brand deployment.

One vertical we run full-stack. We handle brand, site, fulfillment, compliance, and marketing as a single deployment — or just the pieces you need.

↔ Swipe or tap to browse tiers
SOLD OUT
Full BlastA-Z WHITE LABEL
$20,000
+ 20% revenue share
Best for: brands that want to be completely hands-off
Everything in Accelerator, plus:
  • Compound sourcing & supply chain
  • Fulfillment & shipping operations
  • Customer support
  • Ongoing compliance monitoring
  • Business owner dashboard
  • Monthly strategy & performance review
  • Priority build queue
  • Lifetime product & catalog updates
You own the brand. We run the operation.
Best Value
Accelerator
$10,000
+ $500/month maintenance
Best for: brands starting from scratch who need the full e-commerce stack
Everything in Launchpad, plus:
  • Brand identity & logo design
  • Full backend setup (inventory, order management)
  • Payment processor fully configured
  • Shipping rate integration
  • Admin training + handoff docs
  • Ongoing maintenance & updates
  • Dedicated communication channel
We build the site. We stand up the store. You run it.
Launchpad
$5,000
Optional maintenance add-on
Best for: brands that already have a store backend and want a premium frontend
  • Custom coded website & storefront
  • Your own domain + SSL
  • Mobile-responsive design
  • Payment processing integration
  • Product image generation
  • 2 rounds of revisions
You bring the backend. We build the store.
Launchpad4 spotsAccelerator10 spotsFull BlastSold Out

Peptide add-ons

Peptide Compliance Review

Audit of site copy, metadata, and product descriptions against research-only framing.

Research-only framing is table stakes. This audit surfaces the claims that aren't, ranked by exposure.

Deliverables

  • Copy and metadata audit
  • Product description review
  • Flagged-claim remediation list
  • Implementation recommendations

Amino Axiom Placement

Featured brand slot in the Amino Axiom marketplace — boosted discovery across the peptide ecosystem.

Axiom is the peptide-vertical marketplace. Featured placement gets your brand in front of researchers who are actively shopping.

Deliverables

  • Featured brand placement on Axiom
  • Category sponsorship slot
  • Monthly impression reporting

Compound Sourcing & Supply Chain

Supplier vetting, purity verification, and inventory planning — standard in Full Blast, available à la carte.

For peptide brands serious about supply chain. Not available to every client — requires fit and scale.

Deliverables

  • Supplier vetting and onboarding
  • Third-party COA verification
  • Inventory forecasting
  • Ongoing QA monitoring

FAQ

Questions before you book.

No. Peptide brand-as-a-service is one specialty, but the rest of this page works across any vertical. We run marketing services for software, consumer brands, and service businesses alongside our peptide work.

Ongoing services (ads, social, SMS, retainers) have a three-month initial minimum. One-time audits and builds have no ongoing commitment.

We charge 15% of your monthly ad spend with a $1,500/mo minimum. You pay media costs directly to Meta, Google, and the other platforms — we don't pass through or mark up spend. Minimum client ad spend is $5,000/mo.

Yes. Most clients start with one or two services and expand. There's no penalty for stacking, and bundled pricing kicks in on our end-to-end peptide tiers.

30-minute call to understand your business, goals, and constraints. If we're a fit, you get a scoped work order inside a week. If we're not, we'll tell you who is.

Ad spend, software subscriptions, content licensing — anything from a third party — you pay direct. We don't mark up or pass through third-party costs.

Any ongoing service can be terminated with 30 days' written notice after the initial three-month minimum has been served.

Yes. Language, currency, and fulfillment logistics are all in scope.

Not sure where to start?

Book a consult.

30 minutes, no pitch deck. We'll tell you what fits, even if it isn't us.